Chrome will implement its own Add blocker

Chrome will implement its own Add blocker
Yesterday some rumors started flowing the Chrome will implement its own default add blocker in a future update. I personally don't understand this move. Sure there is a huge percentage of people that use ads blocker, I can understand why those people don't want to be influenced in any way by ads, they know what they want and they don't want some searches about certain products they made to follow them months in a row on every website they visit. Remarketing campaigns are messy and can be very annoying.

But Google owns Chrome and the main source of Google's profit comes from ADS! From advertisers spending their money on Adwords. Why would Google want to implement an Ad blocker on its own browser so that users won't be able to see their ads? Make no sense unless you want to control what is being blocked and what isn't. I believe Google is trying to push their party ads blockers extensions and plugin out of the business and I'm not sure it is capable of doing that.

What do you think? If Google does indeed implement a default ad blocker to Chrome, what is their end goal?


It would make no sense for Google to implement their own ad blocker. As you said they do rely on ads for things such as adwords which is how they make a profit, with them implementing their own ad blocker they will be hurting their own cause. If it is a case of they want to push out 3rd party apps then this would probably be a bad move on their part unless they wanted to lose any kind of money from making that decision. I am quite happy myself to use Ad Blocker, it works well enough for me and I can control what I can and can't see.
Posted by Shortie on 04-21-2017
Agree, it makes no sense because everyone (including me) will be blocking all the ads and one of the best ways to earn money with YouTube or websites is using Google Adsense!
Posted by wezegan on 05-01-2017
The only way I can see this being sensible in any way, is if the adblocker is there for the purpose of disallowing popups, malignant adds, or child proofing a browser. That way the user could choose which ads to see, and if they want to see these adds. But this sounds more like a service that would serve the companies that place these adds through Google (lately there was heated debate on the effectiveness of online adds). Remember that the only reason ads are put there by companies is for people to see them. Forcing someone to see the adds is nonsensical to these companies because it doesn't add to their clientelle. They want the target audience that is willing to see and click these adds and consider buying something, not pay traffic revenue for views that have no commercial potential.
Posted by Dionysia on 04-29-2017
It would be nice, but google will gladly support ad revenue as they will generate money in part, which they will see no reason to block.
Posted by Atropia on 05-03-2017
I would not trust Google to always block all ads, I think after a few years Google will unblock their own ads all while leaving other blocked. The chance of this happing may be reduced by the chance that Google would be sued in an anti-trust lawsuit extremely quickly. We will just have to wait and see.
Posted by Gaince on 05-05-2017
This is just a rumor, right? Not confirmed?

I can't see Google doing this. They would lose so much money from ad revenue. It would make no sense for them to do it.

I can only see this being possible IF it was a semi-ad blocker. That means that only certain ads (for example, adult ads) are blocked. That also means that Google can choose which ads they want to display... and that would be how they make their money. If they promised to display certain ads to all users (and block competiting ads), then they could make a lot of money. That's the only reason they'd even think of implementing an ad-blocker to Chrome.
Posted by kataomoi on 05-28-2017
I agree Google making their own ad-blocker is against all reasonable logic. I would certainly entertain the idea of choosing the category of adverts displayed through any browser . I have a netbook connected to my TV. I often use torrent sites to download all our entertainment, the problem is porn porn porn. I have kids so I tend to do my downloading during school hours.

Dan :)
Posted by dancairns on 06-01-2017
Jonathan Solomon
This seems quite contradicting and oxymoronic at the same time. I used to use an adblocker for my online surfing until I got on the revenue side of ads via monetization. Then I began to respect their place in the online world. I'm not a supporter of adblockers, nor am I against them either. But this is a very interesting move for Google Chrome to make if it actually comes to fruition.
Posted by Jonathan Solomon on 06-01-2017
They cleared this up, google ad blocker won't be blocking all ads they will be blocking only ads on pages which are annoying or kinda intrusive ads, for example of videos that auto plays with sounds, or those ads that takes almost entire screen and not only other people's ads will be blocked but even ads owned by google which don't meet those new google's guide line will be blocked.
Posted by Clara1993 on 07-03-2017
I think this will lead to more sites closing down. So working online would be lot harder. I am thinking that in future that can be harder for the people to manage with such adblocker. I for one would going to use the affiliate links. I have no plans to make use of the adblocker. I want to support the people who make websites. And that way it can help me save on the content side too. That's something worth thinking about.
Posted by overcast on 07-19-2017
I wonder how effective that would be if Google is the owner of chrome. I personally would want to experience this for myself and see if there would be any difference.
Posted by Jameson on 07-24-2017
I don't think Chrome will have preinstalled adblocker. Iff Google does this, it will be axing its own legs. If there is ad blocker, the ads on blogs and website are not visible, when ads are not visible there is no ad impression or ad clicks. Hence you don't earn money, if you don't earn money as a publisher how would the Google as an advertiser make money?
Posted by vinaya on 08-14-2017
I think it's a great idea and people only have themselves to blame when it comes to people using adblock. A lot of people make a website and plaster it from top to bottom with ads and the website is pretty much totally useless without adblock. And I do get that people need to make money to support their website. But do it without inconveniencing your audience and you will have lots of return visitors.
Posted by Soulwatcher on 08-22-2017
chrome is shooting a bullet in his own foot by this move, adds are the only survival means for the majority of website, so, developers will focus on a browser that will allow them to earn money like Firefox.
Posted by joey98 on 09-18-2017
The problem with ads for me it's that they're not only annoying, they're also completely unrelated to what I am browsing atm. Like Youtube ads for instance. I click on a rock video and get an advertisement about Nivea. That said I don't think that Google could do that. It makes no sense to implement Google ads and then launch an Ad Blocker
Posted by Marvadaum on 10-17-2017
It feels like they're cutting out their one leg. I do hate those adds that are popping out of my screen all the time but is that really possible that they're gonna create their own add blocker to eliminate all of the adds were at the first place, one of the sources of their profit. They may only think of what's best for us but I don't know, It feels odd to me.
Posted by ColdFlameChris on 11-30-2017
I read about this online a while back and I don't think it has been implemented but sites owners have also devised a means of jumping these SDS blockers because there are sites I visit even with my ad blocker enabled,I still see ads when I open their pages,so it still doesn't help.
Posted by lovely on 01-24-2018
Thank you for the clear explanation. I got your point when you say it makes no sense for Chrome to have its own ad blocker. Truly, it is out of logic that the arm will prevent food to enter the mouth, both being in the same body. Maybe that news is just a rumor to catch the competitors off balanced. Sometimes there are news reports about technology that is being fed by the competitor. I’m not saying that’s the case of the Chrome’s ad blocker but it can be.
Posted by Corzhens on 01-30-2018