Chrome will implement its own Add blocker

Chrome will implement its own Add blocker
Yesterday some rumors started flowing the Chrome will implement its own default add blocker in a future update. I personally don't understand this move. Sure there is a huge percentage of people that use ads blocker, I can understand why those people don't want to be influenced in any way by ads, they know what they want and they don't want some searches about certain products they made to follow them months in a row on every website they visit. Remarketing campaigns are messy and can be very annoying.

But Google owns Chrome and the main source of Google's profit comes from ADS! From advertisers spending their money on Adwords. Why would Google want to implement an Ad blocker on its own browser so that users won't be able to see their ads? Make no sense unless you want to control what is being blocked and what isn't. I believe Google is trying to push their party ads blockers extensions and plugin out of the business and I'm not sure it is capable of doing that.

What do you think? If Google does indeed implement a default ad blocker to Chrome, what is their end goal?

Comments

Shortie
It would make no sense for Google to implement their own ad blocker. As you said they do rely on ads for things such as adwords which is how they make a profit, with them implementing their own ad blocker they will be hurting their own cause. If it is a case of they want to push out 3rd party apps then this would probably be a bad move on their part unless they wanted to lose any kind of money from making that decision. I am quite happy myself to use Ad Blocker, it works well enough for me and I can control what I can and can't see.
Posted by Shortie on 04-21-2017
wezegan
Agree, it makes no sense because everyone (including me) will be blocking all the ads and one of the best ways to earn money with YouTube or websites is using Google Adsense!
Posted by wezegan on 05-01-2017
Dionysia
The only way I can see this being sensible in any way, is if the adblocker is there for the purpose of disallowing popups, malignant adds, or child proofing a browser. That way the user could choose which ads to see, and if they want to see these adds. But this sounds more like a service that would serve the companies that place these adds through Google (lately there was heated debate on the effectiveness of online adds). Remember that the only reason ads are put there by companies is for people to see them. Forcing someone to see the adds is nonsensical to these companies because it doesn't add to their clientelle. They want the target audience that is willing to see and click these adds and consider buying something, not pay traffic revenue for views that have no commercial potential.
Posted by Dionysia on 04-29-2017
Atropia
It would be nice, but google will gladly support ad revenue as they will generate money in part, which they will see no reason to block.
Posted by Atropia on 05-03-2017
Gaince
I would not trust Google to always block all ads, I think after a few years Google will unblock their own ads all while leaving other blocked. The chance of this happing may be reduced by the chance that Google would be sued in an anti-trust lawsuit extremely quickly. We will just have to wait and see.
Posted by Gaince on 05-05-2017
kataomoi
This is just a rumor, right? Not confirmed?

I can't see Google doing this. They would lose so much money from ad revenue. It would make no sense for them to do it.

I can only see this being possible IF it was a semi-ad blocker. That means that only certain ads (for example, adult ads) are blocked. That also means that Google can choose which ads they want to display... and that would be how they make their money. If they promised to display certain ads to all users (and block competiting ads), then they could make a lot of money. That's the only reason they'd even think of implementing an ad-blocker to Chrome.
Posted by kataomoi on 05-28-2017