Ahrefs is a fairly new tool in the SEO world. I personally first heard of them 2 years ago and I liked the tool right from the start. The thing is they improved a lot since then and I mean A LOT. Tons of new features and the best part is that they added the same features for a lot of different languages which was one of my biggest issues in the past with Ahrefs.
Now you can do proper keyword research plus analyze your competition no matter your country or language you use.
And Ahrefs does have some proper SEO tools, probably the best on the market right now!
Some of the Tools you can find in Ahrefs:
- The most important part of Ahrefs is their Backlink Profile tool which will show you any backlinks a website may have: new, lost or broken.
- Backlinks structured as referring domains, you will get every stats under the sun like Domain rating; Ahrefs rank; backlinks; do follow/Nofollow
- Anchors - the actors used by the backlinks
- Organic Search which includes: new keywords, breaking keywords (new movements); top pages per keyword, competing for domains; competing pages and content gap (my favorite)
Ahrefs can also show you for any website other things like broken links; PPC keywords used, type of ads and top landing pages.
Sure it may seem that Ahrefs focuses more on backlinks than on SEO audits but trust me if you figure out how to read these backlinks statistics you won't need any fancy SEO audit tool. You will figure out for yourself what is missing in your websites and what are others doing good/bad.